The years 2020 and 2021 will be remembered as the most turbulent period in the history of the airline industry, marked by unprecedented fluctuations in passenger volumes due to the COVID-19 pandemic. Regaining passenger confidence has become a critical factor for airlines to navigate the ongoing economic challenges and remain competitive in the uncertain years ahead.
Emerging technologies, once sidelined during the previous decade of industry growth, are now being rigorously evaluated for their potential to address crucial COVID-19 challenges. Here are four key technology trends set to transform the aviation industry:
1. Big Data & Artificial Intelligence (AI)
Artificial Intelligence (AI) has been pivotal in transforming aviation operations during the crisis. AI is being used to optimize flight routes, enhance weather forecasting, and develop virtual assistants for customer queries. Additionally, AI is improving logistics operations, facial recognition systems for security checks, and self-service kiosks with augmented reality.
According to a market survey, 97.2% of aviation companies are deploying big data and AI, with 76.5% leveraging collected data for cognitive learning initiatives. For instance, Southwest Airlines has partnered with NASA to use machine-learning algorithms for safety enhancements, while easyJet employs AI for predictive analysis to offer personalized traveler services.
2. Biometric Technology
The pandemic has underscored the need for frictionless travel, making biometrics a must-have technology. Star Alliance launched an interoperable biometric identity platform in November 2020, and Emirates introduced an integrated biometric path at Dubai International Airport. Etihad has also trialed facial biometric check-in for cabin crew, highlighting the industry’s shift towards seamless passenger experiences.
3. Cybersecurity and the Cloud
Airlines are increasingly aware of the limitations of legacy infrastructure, especially in delivering high-performance enterprise systems and customer-facing applications. A hybrid cloud infrastructure strategy is enabling airlines to scale resources dynamically to meet the demands of the digital age.
The cloud is now seen as the most secure and scalable solution for data management, such as document management for aircraft OEM data. Centralized databases reduce information silos, enhancing security and operational efficiency.
4. Sustainability
Sustainability is a critical focus in climate change discussions, with aviation being a significant contributor to fossil fuel consumption and environmental impact. The pandemic has accelerated the push for decarbonization and green technology investments. Companies like IAG, Japan Airlines, and Qantas are committed to achieving net-zero carbon emissions by 2050, while Finnair aims for carbon neutrality by 2045. Digitization is playing a crucial role in facilitating these sustainability goals.
A Digital Future
The benefits of technology in operations, cybersecurity, and customer experience are already evident and will continue to grow. 2021 marks the era of accelerated digital transformation, with technology becoming an integral part of everyday life across all industries, especially aviation. Airlines must embrace these advancements to enhance their services, gain a competitive edge, and avoid being left behind in the digital revolution.
